Lankelly Chase commissioned us to design and deliver landmark national research to help the charity sector understand and influence the way in which the media covers social disadvantage and how to tell a different story.
Using a mixed methods approach, we conducted quantitative analysis of more than 8,000 media articles referencing social disadvantage and analysed discourse to identify prevailing media narratives on multiple disadvantage.
In addition, we persuaded more than a dozen leading social affairs correspondents to open up to us and explain the barriers they face in telling a different, more nuanced coverage of multiple disadvantage. Our final report connected these research strands in a series of practical recommendations showing how charities working with people facing social disadvantage can promote fuller coverage. Download the report here.