Blue font on a black background spelling out Telling a different story

Telling a different story of social disadvantage

Isobel Wilson-ClearySocial change and sustainability

Lankelly Chase commissioned us to design and deliver landmark national research to help the charity sector understand and influence the way in which the media covers social disadvantage and how to tell a different story. Using a mixed methods approach, we conducted quantitative analysis of more than 8,000 media articles referencing social disadvantage and using discourse analysis to identify prevailing …