Analysing discourse around homelessness in the UK

Jon FlinnSocial change and sustainability

DHA is using discourse analysis to help Crisis change the way people in the UK think and talk about homelessness. Crisis are training other charities and journalists based on research into narrative frames which have been shown to build greater public understanding of homelessness and promote the knowledge that it can be ended. Our approach builds on our research of …

Fields - half healthy and green and the other half straw-like

Strengthening capacity to promote healthy soil

Isobel Wilson-ClearySocial change and sustainability

DHA worked with the Sustainable Soils Alliance to strengthen its communications capacity. The Alliance, a membership-based organization, promotes healthy soil as a critical element of tackling the climate crisis. We developed a series of specially designed remote tutorials and hands-on support for the small team of staff to build communications capacity and confidence, ultimately helping the team secure national coverage …

Series of logos

Creating a clear narrative of people-focused regeneration

Isobel Wilson-ClearySocial change and sustainability

The Regenda Group commissioned DHA to develop a clear and compelling narrative for their eight organizations who operate across the North West of England and offer a range of services and support to ensure the most vulnerable have access to housing, training, childcare, and other opportunities. We created a clear narrative, rationalising how each of the organisations relate to one …

Blue font on a black background spelling out Telling a different story

Telling a different story of social disadvantage

Isobel Wilson-ClearySocial change and sustainability

Lankelly Chase commissioned us to design and deliver landmark national research to help the charity sector understand and influence the way in which the media covers social disadvantage and how to tell a different story. Using a mixed methods approach, we conducted quantitative analysis of more than 8,000 media articles referencing social disadvantage and using discourse analysis to identify prevailing …