While most children go to school in Tanzania, education outcomes remain challenging with only 8% of students reaching the national benchmark for reading fluency and 12% reaching the arithmetic benchmark. This is in part because better access to basic education and population growth haven’t been matched by a corresponding increase in teachers.
Shule Bora is UK aid-funded programme designed to support the Government of Tanzania in improving the quality, inclusiveness, and safety of learning for all girls and boys in government schools. It is implemented in nine regions of Tanzania with technical assistance from Cambridge Education in partnership with ADD International, International Rescue Committee and Plan International.
Shule Bora is establishing lasting reforms that enable every child to get the best start to their education, giving them the opportunity to fulfil their potential and contribute to Tanzania’s growth and development. As the programme’s communication partner, DHA designs strategies that advocate for these reforms in ways that engage stakeholders at every level. Key to this work is identifying ways in which we can communication with harder to reach stakeholders in some of Tanzania’s most challenged regions, so they are committed to playing their part in education improvements.
We were delighted to join the programme from its inception period, designing its core branding, developing a national and international launch, and establishing its communications strategy with a core focus on stakeholder engagements. So far we’ve been able to support the programme with the development of a monthly bulletin to keep everyone informed on the progress and next steps, as well as to inspire them to take on board key learning so that policy is implemented effectively. We share expert knowledge and research findings through policy briefings that feature strong visual elements to convey data effectively while advocating for new education practice.