DHA used discourse analysis to help Crisis change the way people in the UK think and talk about homelessness.
Crisis were training other charities and journalists based on research into narrative frames which have been shown to build greater public understanding of homelessness and promote the knowledge that it can be ended.
Our approach builds on our research of media narratives around social disadvantage with Lankelly Chase and explored the impact of Crisis’ training.
Over four years, we tested the success of the training, by analysing published material from across the sector and in the media. Ultimately, this work deepened understanding of how narrative framing contributes to systemic change.