DHA provided strategic communications support to Rashtriya Madhyamik Shiksha Abhiyan (RMSA), a scheme initiated by India’s Department of School Education and Literacy that aimed to achieve universal access to secondary education by 2017.
Alongside a team of national and international education experts, we worked on a range of plans to develop creative content that showcased key data and information those in the education sector needed to inform decisions on how to strengthen access to secondary education.
To help ensure everyone – from parents to headteachers and regional government – with a stake in the secondary school system can make decisions based on evidence, we designed a digital dashboard showing real-time data for all secondary schools across India.
We also developed a short animated film (watch below) to highlight findings from the NAS as well as newsletter to keep stakeholders updated on progress.