DHA provided strategic communications support to an education reform programme that transformed access, quality and governance of education in Punjab, Pakistan’s most populous state.
We designed and delivered a comprehensive four-year information and communication strategy, which included the views of 600 parents, teachers, pupils and community members.
It led to the ground-breaking use of school report cards displayed on the external wall of all Punjab’s middle and high schools and supplied parents, communities and students with the information they needed to demand school improvements.