Kids in the Middle
Kids in the Middle is a national campaign launched by a unique coalition of family and parenting charities - the Fatherhood Institute, Relate, Families Need Fathers and One Parent Families/Gingerbread - to make the case for children to be the priority during separation.
DHA Communications was brought in to develop the name of the campaign and campaign strategy and well as to advise on gathering evidence, gaining political influence and to launch the findings to the media.
DHA has recently been appointed as the official media and communications agency providing strategic support to the organisation all year round.
Website: http://www.fatherhoodinstitute.org/
Associated Resources
Agony Aunts meet Ed Balls
Client: Kids in the Middle
Sector: Equality & Human Rights
Date: 22 Oct 2008
File: DOC (1.08MB)
'Kids in the Middle' Report on the effects of separation on children
Client: Kids in the Middle
Sector: Equality & Human Rights
Date: 23 Oct 2008
File: PDF (529.31KB)
For the first time ever 16 of the Nation's leading agony aunts met Ed Balls, Secretary of state for Children, Schools and Families to make the case for kids in the middle
