Global Witness is an award-winning organisation working to expose the global human cost of natural resource exploitation
DHA designed and delivered a series of broadcast media training sessions to build the confidence and skills of campaigners to use radio and TV to get their messages and arguments across with maximum effect.
A series of one-day sessions encouraged staff to focus on what they wanted to get out of an interview opportunity – and were equipped to achieve desired results. Above all, they stressed the need for campaigners to connect with UK audiences, to ensure that however remote the countries where abuses are taking place, the issues could still resonate with listeners.
Each member of staff was given a choice of one of three genuine Global Witness scenarios:
- Global Witness campaign to end corporate anonymity (- http://new.globalwitness.org/ted.php)
- Rise in the number of deaths of environmental activists (http://www.theguardian.com/environment/2014/apr/15/surge-deaths-environmental-activists-global-witness-report
- Campaign to persuade new MEPs to act over conflict minerals (- http://www.globalwitness.org/blog/new-meps-must-tackle-conflict-minerals/
Using background information and their own knowledge, participants rehearsed key points and responses to potential challenging questions before putting their skills to the test in ‘genuine’ radio and TV scenarios.